← Seth Putnam

The ugly business of the beautiful game

May 22, 2026 · originally on Shelter

Welcome to Shelter’s soccer issue. I make no apologies, because it’s all I can think about right now.

Yes, that’s partly on the heels of my pilgrimage to see Arsenal — who, if you haven’t heard, became the English champions on Tuesday for the first time in 22 years. (And no, Zohran and I will not stop talking about it.)

But it’s also because the World Cup arrives in North America next month, and I have a terrible dilemma, which is that I have a 7-year-old son, and he is of the perfect age to fall in love the world’s beautiful game.

1994 — when the World Cup last came to these shores — turned out to be the foundation for my family’s love of the game. My dad took my two brothers to see Brazil 3 - Netherlands 2 in Dallas.

There were solo flair goals from Romario and Bebeto. Bergkamp’s scrappy bullet to kick off an improbable comeback by the Dutch team. Winter’s header from corner. Branco’s laser-guided, heat-seeking missile of a free kick from miles out. The baby celebration (it’s that thing when three Brazilians make a cradle with their arms and rock it back and forth in sync in a tribute to Bebeto’s two-day-old son.)

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Sadly, I was not invited to this game, probably because I was 5 but also due to the handsome $35 it cost for tickets. That would be $75 in today’s money — and practically free compared to the extortionate prices they’re charging this year: $160 for the worst seats and an average of $1,600.

So there’s the dilemma: I want to give my son the gift that was given to his uncles. But how can I possibly support an organization, known for its rampant corruption, that is now baldly shaking down its loyal fans? Pantomime villain Gianni Infantino makes us nostalgic for the disgraced Sepp Blatter in the way that “FIFA Peace Prize-winner” Donald Trump makes George Bush look like an amusing court jester.

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The beautiful game has become a prize pig for fattening, while its propagandizes us with images of Ronaldinho rising from the favelas, Maradona transcending La Boca, and a kid with no ball making his own out of scavenged plastic bags.

It is a terrible shame that the sport that gave us 20+ years of Messi vs. Ronaldo — and Argentina’s unbelievable arc from 2014’s heartbreak to 2022’s thrilling triumph — has been overrun by Arabian sportswashing and human-rights violations.

There is no resolution to this letter because my there is no resolution in my fandom. My love of the game is in conflict with my disappointment with the greed and graft of its stewards.

If you, like me, are infected by football fever and doomed to sit with these contradictions, all I can say is that you have an eventful summer ahead. Here’s what’s coming up:


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Backyard Legends

Directed by Mark Molloy for Adidas


Soccer’s heavy boredom by Brian Phillips for Grantland

The 20 best World Cup jerseys of all time via IndieGround Design

The good news about extortionary World Cup ticket prices by Will Leitch for New York Magazine


Home tour

Image may contain Human Person Wood Indoors Restaurant Room Flooring Plywood and Cafeteria

Glennon Doyle and Abby Wambach Share Their California Home

By Ariel Foxman for Architectural Digest


Seth Putnam is an editor and writer in Chicago. He lives with his wife, son, and daughter in a 1920s home that is the epitome of a work in progress.


“Instructions for living a life: Pay attention. Be astonished. Tell about it.” — Mary Oliver